YOUR WEBSITE SHOULD WORKER HARDER THAN YOU DO
Strategic Squarespace websites
For service-based businesses ready to lead with clarity - not chaos.
I design strategy-led Squarespace websites that do more than look good. They think, guide, and convert - becoming the digital home base your business actually needs.
Whether you’re building from scratch, launching quickly, or keeping an existing site working smoothly, there’s a clear next step.
Let’s be honest - your website might be holding you back.
Not because you’re bad at business.
But because your website tells an old story.
Maybe:
➝ You’ve outgrown your DIY site, but haven’t had time to fix it
➝ Your offers have evolved, but your website hasn’t caught up
➝ You hesitate to share your link because it no longer reflects your expertise
➝ You’re relying too heavily on social media — and feeling the fragility of that
You know your website should be doing more.
Building trust. Creating clarity. Bringing in better-fit enquiries.
Let’s make that happen.
When your website is built right, everything else gets easier.
Your website is the one digital asset you fully own.
It’s your brand’s home base. Your credibility anchor. Your quiet salesperson working 24/7.
When it’s built with clarity and intention, it:
Positions you as the authority you already are
Guides visitors instead of confusing them
Makes marketing feel simpler — not heavier
Supports growth without constant explaining or proving
I don’t design for trends or aesthetics alone.
I design with strategy, story, and buyer psychology - so your website actually does its job.
Three clear ways to move forward
Whether you’re building from scratch, launching quickly, or keeping an existing site running smoothly — there’s a clear next step.
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The Signature Website
Custom Squarespace Website
A fully bespoke, strategy-led Squarespace website built from scratch for established businesses ready for a site that does more than look good.
This is the long-game option. Strategy, copy, and design handled together — so your website supports where your business is going next, not where it started.
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The Website Launchpad
Two-Week Website
A fast, semi-custom Squarespace website for businesses who need something polished, professional, and ready to go - without the timeline or investment of a bespoke build.
Built on proven structure, customised to your brand, and launched in just two focused weeks.
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The Hit List & The Sidekick
Website Support & Care
Ongoing support for Squarespace websites that don’t need a rebuild - just thoughtful attention.
From one-off Hit List Hours to proactive monthly support, these options keep your website current, visible, and quietly working in the background.
Hi, I’m Janelle.
Squarespace specialist. Website copywriter. Digital strategist.
Calm authority in a noisy industry.
With over 18 years in digital marketing and web design, I help service-based businesses build strategic Squarespace websites that reflect the level they’re already operating at.
Most designers hand you pretty pages and disappear.
I bring strategy, copy, and design together - questioning every decision, mapping the buyer journey, and building websites that quietly earn trust and convert without force.
I work with women who’ve done the hustle and are done with the chaos.
They don’t need hand-holding - they need a strategic partner who thinks with them.
When I’m not building websites, you’ll find me deep in a non-fiction book, starting an ADHD hyperfixation hobby, or planning our next family adventure.
Client love
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Brendan, School Fun Run
“Janelle exceeded my expectations in delivering exceptional value to my business. Her expertise was remarkable as she analysed our customer journey, helping us break it down and rebuild it with actionable, evidence-based strategies to enhance the user experience. I highly recommend Janelle to anyone seeking to build a better business with a strategic, thoughtful and results-driven approach.”
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Vanessa, Soul Quantum Healing
“Janelle is a true professional. From my first contact with her, Janelle's communication and responsiveness to the needs of business (and mine!) has been second to none. She exceeded my expectations and I absolutely love the branding and website she designed and implemented for me. It truly captures what my business is all about. Thank you Janelle!”
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Tim & Carla, TL Painting
“Wow! Janelle is amazing! So easy to work with, has a wealth of knowledge to offer and nothing is too much for her to ensure that you are getting all that you envisioned. An absolute delight, highly recommend! Thank you for creating our website platform!”
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Kevin, Avrion Wealth
“Thank you Janelle for a fantastic website. I'm in the finance field and definitely don't have an eye for design, so I wasn't even sure where to start with a website. Janelle guided me through selection preferences, regularly checking in on the path she was taking, but ultimately did it all. I love the website and have had great feedback from my clients too.”
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Kelly, Little Gem Yoga
“Janelle really knows her stuff when it comes to building websites, modifying them and how best to answer all of the questions I had to upgrade my website. I love Janelle's style and she really gets what it is that I love. Thank you Janelle for the Little Gem Yoga website and logo, I love it!”
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Stacey, Raise Your Vibe Now
“I have used Janelle on a number of personal projects, and have found her to always go above and beyond. She is generous with her time and knowledge and her work is always completed in a timely manner and to an exceptional level. I will continue to utilise her skills again in the very near future.”
My fave no-fluff web design & business tips
THE GOOD STUFF BLOG
Ready for a website that does the heavy lifting?
If you’re ready to stop apologising for your website - or explaining your value - let’s talk.
We’ll:
➝ Look at where your business is now
➝ Clarify what your website actually needs
➝ Decide the best next step (without pressure)
On the other side of that button: clarity, not commitment.
