MARKETING STRATEGIST, SMALL BUSINESS CHAMPION, SQUARESPACE SPECIALIST

Digital Foundations Expert

Hi, I’m Janelle. 

A South African-Irish-Australian* senior-marketer-turned-digital-foundations-expert based on Australia’s sunny Gold Coast.

*It’s not as complicated as it sounds.

When I’m not lost in a non-fiction book or planning the next adventure with my hubby and our two kids, Harry and Indie, I’m helping lifestyle brands and service providers build the strong digital foundations they need to grow their businesses.

Just like a house needs solid foundations to become a home, your digital presence thrives when it’s built on the right groundwork. With over a decade of experience in digital marketing and web design, I’ve seen firsthand how mastering your website, content, and marketing systems can transform not just your business, but your lifestyle.

I’m passionate about empowering women to create businesses that fuel their families, futures, and freedom — helping them feel confident, in control, and excited about how easy it can be.

NO FLUFF

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JUST THE GOOD STUFF

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NO FLUFF // JUST THE GOOD STUFF //

Every business has a story…

THIS IS MINE

In 2017, life handed me a curveball. Just one week before returning to work after maternity leave, I was made redundant. That moment, though unexpected, sparked a realisation: I needed more control - over my time, my schedule, and how I provided for my family.

The 9-to-5 grind? Not for me.

So, I took a leap. I walked away from corporate life and I co-founded a marketing agency, spending the next four years helping clients grow their businesses while learning the ropes of running one myself. Over time, something became clear: my passion wasn’t just in marketing - it was in helping women like me build businesses that truly supported their lives.

That’s how Kyah Digital was born.

During my years co-running that agency, I saw female entrepreneurs hustling non-stop, chasing trends, and overloading on social media, all while their websites and email lists sat untouched. They were doing what they thought they should, but their efforts weren’t leading to results.

The real magic?

It’s in getting the foundations right.

With Kyah Digital, I wanted to change the game. I combined my love of clean, effective design with my passion for strategic marketing to help women in business simplify and strengthen their digital presence. But more importantly, I wanted to empower them.

Redundancy wasn’t just a setback

It was a catalyst.

It pushed me to create a life where I could be there for my kids and live on my terms. Now, I help other women do the same. I believe your business should fit around your life - not the other way around. That’s why I focus on digital foundations, such as:

  • websites that work as hard as you do

  • marketing systems that feel manageable, not overwhelming

  • and strategies that build trust and long-term value instead of short-term wins

Because when your foundations are solid, the possibilities are endless.

Janelle Strickland

Hey, I’m Janelle, a Gold Coast (Australia) based website designer and marketing strategist, passionate about building a lifestyle brand.

Here’s a few things you might not know about me (yet):

✺ I have a Journalism degree that I have never used in my professional career, but it taught me heaps about storytelling, which is a skill I use on a daily basis

✺ My introduction to marketing started in London at an agency called Wand. We used to have magicians come to our client parties to do magic for us during dinner

✺ I'm an avid reader with a growing collection of unread business books (fiction is just too tempting!)

✺ The first time I went overseas I was 22. Since then I’ve been to 34 countries (and counting), including travelling through Europe in a van named Martha with my (now) husband

✺ I'm a late-in-life diagnosed ADHD'er - hello hyper-fixation on YOUR project! 

When I’m ‘OOO…’ I’m

✺ Leading the way in life for my two kiddo’s, Harry and Indie
✺ Camping, road-tripping, or holidaying some other way
✺ ✺ Doing the 3,000 piece puzzle that is currently taking over my dining room table, colouring in, or bingeing a new crime TV show

MEET THE FOUNDER

“Kyah” from the Zulu word “ikhaya”

Meaning home or household, the place where one lives; a place of refuge, where one feels safe and accepted. A gathering place for family to join together; a place or feeling of belonging.

I grew up in the Zulu nation of South Africa, Kwa-Zulu Natal, and the house behind me and my family in the photo above? That’s my childhood home, my mum’s home. And it is the inspiration for my business and all that I do with it.

 A few of my favorite things…

Elephants

My little family

Sunflowers (and the colour yellow)

Janelle’s experience

17+ YEARS OF DIGITAL MARKETING EXPERIENCE

My journey has taken me from London agency life to corporate marketing in Australia, and finally to building my own successful online business.

Along the way, I've:

  • Like Bensons for Beds, Mcdonald Hotels, J.P. Morgan Asset Management, Cruiseabout Australia, Travel Money Oz and Travel Money NZ, Travel Associates, School Fun Run,  Mater Mothers and more.

  • In 2017 I partnered with an ex-Flight Centre colleague to build a digital marketing agency, and I spent the next  four years building Digital Disco before I decided to go out on my own and start Kyah Digital.

  • I’m driven to help other women in business grow their business to fuel their lifestyles, families, and futures -  by helping them master their digital foundations.

  • It’s what gives me joy in business. And why else if not to do the things that bring us joy?

Most importantly, I've learned what really works in digital marketing - and it's not what most people think. It's about building strong foundations first, then growing from there.

The foundations of my business

  • Family

    My family is my why - everything I’ve built stems from the desire to create a life where they come first. I help other women in business do the same, building a business that supports their family and lifestyle, not the other way around.

  • Simplicity

    Everything I do for my clients aims to be clear, concise, and fluff-free - because no one has time for overcomplicated solutions, technical jargon, and flashy trends that change more often than you change your undies.

  • Impact

    Your business success matters to me because it creates a ripple effect — strong businesses support families, and that’s what I’m here for. It’s an impact that truly matters and it’s why I’ll be your biz cheerleader for life!

  • Honesty

    Transparency and trust come first. No sugar-coating, no empty promises, no bullshit. I’m direct (to a fault) and I’ll always act in your best interest, even if it means having tough conversations or sharing advice you may not want to hear.

  • Authenticity

    I keep it real. I’m not about flashy promises or shiny tactics that fizzle out. Make-up free, the chaos of children, dogs barking in the background - this is my life, and it’s what you’ll see online and in person. Welcome to my world!

 Here are 3 ways I can help you

Strategic Website Design

Get a stunning Squarespace website that is designed to grow with your business.

Tailored Marketing Systems

Benefit from scalable strategies with a focus on SEO, content, and email marketing.

Stress-Free Ongoing Support

Choose care packages to maintain and optimise your digital foundations.

Let’s build something that lasts

From strategic Squarespace websites to marketing systems that actually work, I'm here to help you create digital foundations that fuel your business growth - while giving you the freedom to live the life you want. My ultimate goal? Delivering a bouquet of support, services, and skills that mean eventually you don’t need me at all.

Ready to take the first step? Book a free discovery call and let's chat about where your business is now, where you want it to go, and how we can build the foundations to get you there.

P.S. Coffee and cookies mandatory for all virtual meetings!