MARKETING & DIGITAL STRATEGY SERVICES

Foundation-First Marketing

For small businesss who are ready for marketing systems that last

Your digital marketing shouldn’t feel like a never-ending to-do list. Whether you’re overwhelmed by SEO, stuck in the content creation hamster wheel, or unsure if your email marketing is even working, I’m here to help you create systems that make sense.

With my foundation-first approach, we’ll turn your marketing from chaotic to cohesive, so it delivers results while you focus on what you do best.

Sound Familiar?

✓ You're posting on social media but your inbox is still empty

✓ Your email list is collecting dust (or worse, doesn't exist)

✓ SEO feels like a foreign language you’ll never understand

✓ Your content feels random rather than strategic

✓ You’ve tried every marketing tactic out there, and nothing seems to stick

✓ You want to grow your business but feel stuck in the day-to-day

If you’re nodding along, it’s time for a better approach.

Let’s fix that!

No fluff. No quick fixes. Just strategic, sustainable marketing foundations that help your business grow.

Digital Foundations Audit

CLEAR INSIGHTS FOR DIGITAL GROWTH

Uncover opportunities to improve what you already have

The Digital Foundations Audit is a no-fluff analysis of your current digital presence, designed to help you identify quick wins and key improvements for your digital foundations - your website, content, SEO, and email marketing. It’s perfect for businesses ready to get clear on their next steps.

  • Get a no-fluff analysis of your current digital presence, with practical recommendations to optimise your website, content, SEO, and email marketing.

    • Website Performance Analysis: identify issues impacting user experience and discover ways to optimise for engagement and conversions

    • Basic SEO Health Check: a foundational review of on-page SEO, site structure, and technical SEO basics

    • Email Marketing System Review: evaluate your setup, segmentation, and overall effectiveness in nurturing leads

    • Content Strategy Evaluation: pinpoint gaps and opportunities to create more impactful, consistent content

    • Lead Magnet Assessment: review the strength and relevance of your lead magnet(s) to support list-building efforts

    • 30-Minute Strategy Call: discuss key findings, ask questions, and prioritise next steps

    • Implementation Guide: receive a report with clear, actionable recommendations tailored to your business

    • Want to take your audit to the next level? Upgrade to the SEO-Enhanced Audit for a deeper dive into your site’s search performance, PLUS all the inclusions of the standard Digital Foundations Audit.

      In addition to the website, email, content, and lead magnet reviews, the SEO upgrade offers:

      • Squarespace-Specific SEO Review: ensure your site is fully optimised for search on the Squarespace platform

      • Keyword Opportunity Analysis: discover high-impact keywords that your audience is searching for

      • Competitor Content Insights: see what’s working for competitors and how to do it better

      • Page Optimisation Recommendations: get tailored advice for improving specific pages to boost rankings

      • Local SEO Evaluation (if applicable): strengthen your local presence with actionable suggestions

      • 90-Day SEO Content Plan: a roadmap of content ideas and optimisation strategies designed to help you climb the rankings

      The SEO-Enhanced Upgrade is perfect for businesses looking to boost organic traffic and attract the right audience. With tailored insights and a content roadmap, you’ll have the clarity to turn searchers into customers.

    • Execution of Tasks: the audit provides insights and guidance but does not include implementation (e.g., editing your website or writing content)

    • Paid Advertising: reviews or recommendations for Google Ads, Facebook Ads, or other paid platforms are not part of this package

    • Custom Website Development: advanced coding, plugin setup, or troubleshooting technical issues are excluded

    • Social Media: analysis or strategy for social media platforms is not included

  • Your Digital Foundations Audit will be delivered within 1 to 2 (depending on which version you choose). Here’s the process:

    ✺ Step 1: Book Your Audit: choose between the standard Digital Foundations Audit, or the upgraded version based on your goals.

    ✺ Step 2: Complete Pre-Work: submit your materials (e.g., website details, email platform access, and other relevant information) within 7 days of booking. The quicker this is completed, the sooner I can get started

    ✺ Step 3: Analysis & Strategy: over the next 1 – 2 weeks, I’ll thoroughly review your digital foundations, uncovering opportunities and crafting practical recommendations

    ✺ Step 4: Strategy Call: we’ll meet online to discuss the findings and prioritise actions. You’ll leave with a clear understanding of your next steps

    ✺ Step 5: Implementation Guide: receive a detailed, actionable report summarising the audit and outlining recommended changes

  • Digital Foundations Audit: $495 AUD + GST

    SEO-Enhanced Audit: $695 AUD + GST

BITE-SIZED ACTION TO KEEP YOU MOVING FORWARD

90-Day Marketing Action Plan (MAP)

Ready to take your marketing from “meh” to magnetic?

The 90-Day Marketing Action Plan (MAP) is your no-fluff, step-by-step guide to clear, focused, and effective marketing. Designed for businesses ready to level up, this tailored plan helps you cut through the overwhelm, tackle what truly matters, and grow your business - one quarter at a time.

Why you need a MAP:

Feeling stuck or scattered in your marketing? Not sure what to focus on or where to start? The MAP gives you clarity and confidence with actionable steps, customised strategies, and the tools you need to make marketing feel easy, like your favourite Sunday playlist.

  • Your 90-Day Marketing Action Plan is designed to give you clarity, actionable steps, and the tools to implement a strategy that works.

    Here’s what you’ll get:

    ✺ Step 1: Review & Plan

    We’ll start with a deep dive into your current marketing setup to uncover what’s working and what’s not. I’ll identify quick wins to build momentum and create a prioritised list of improvements tailored to your goals. I’ll also assess your resources and capacity, so we tackle what’s achievable without overwhelm. Finally, you’ll walk away with a clear 90-day timeline to guide your next steps.

    Focused Inclusions:

    I’ll also include customised strategies for two focus areas that are aligned with your goals. Options include:

    • Email marketing optimisation to nurture and convert leads

    • Overall content strategy and planning to create impactful, consistent content

    • A channel-specific content calendar (i.e. blog) to help you stay organised and consistent

    • List building tactics to expand your reach (such as lead magnet creation)

    • A SEO health check of your website’s SEO basics

    • Local SEO - optimisation of your Google Business Profile and strategies to connect with your local audience

    • Onpage SEO - keyword research and guidance on how to use them effectively in your content

    For each focus area, you’ll receive step-by-step strategies, customised templates, and practical frameworks to make implementation easy and effective.

    ✺ Step 2: Tailored Action Plan

    I’ll take all of my learnings and recommended strategies and create your tailored MAP - a clear 90-day timeline with actionable steps for implementation, including a detailed implementation calendar, weekly task checklists, step-by-step strategies, customised templates, and practical frameworks to make implementation easy and effective.

    ✺ Step 3: Tools & Ongoing Support

    You’ll also receive a video walkthrough to demystify the key elements of your plan, and, because I know how valuable support is, you also get:

    • A 60-minute planning session to kick things off

    • A 30-minute check-in call midway through the quarter to address questions and refine your approach

    • 30 days of email support for additional guidance

    No Guesswork, Just Action

    From a tailored strategy to tools that make execution seamless, your MAP is more than a plan - it’s your marketing playbook for the next three months.

  • While the 90-Day Marketing Action Plan provides you with strategy, structure, and support, it’s important to note what’s not covered. This plan is focused on guiding you, not executing tasks directly, so the following are not included in the package:

    • Marketing Implementation: your MAP outlines the strategy, but execution- such as writing content, designing graphics, or setting up campaigns -is not included (but can be added on)

    • Website or Tech Support: updates, tool integrations, or troubleshooting technical issues

    • Paid Advertising Management: setting up or managing paid ad campaigns (e.g., Google Ads or Facebook Ads)

    • Social Media Management: creating social media posts, scheduling content, or channel management

    • Custom Coding or Development: advanced customisations for websites, tools, or platforms

    This ensures you know exactly what to expect, and I’ll always be clear about what implementation I can assist with (post-strategy), or what you may need to look after in-house or outsource to a specialist.

  • Developing your 90-Day Marketing Action Plan (MAP) is quick, easy, and focused on your needs. You’ll have your fully customised MAP within 1 to 2 weeks.

    ✺ Here’s what to expect:

    1. Choose Your Plan: decide whether you’d like a once-off plan, quarterly renewals, or the annual package and lock in your dates

    2. Complete the Pre-Work: provide all the essential details - like marketing data and login credentials - within 7 days of booking. This ensures I have everything needed to dive straight in

    3. Book Your Planning Session: we’ll schedule your 60-minute kick-off session to review your current marketing and goals

    4. Sit Back While I Build Your MAP: hand the heavy lifting over to me. I’ll craft a tailored strategy designed to get you results

    5. Receive Your MAP: within two weeks, you’ll have your detailed 90-day plan in hand - ready to implement

    Your role? Be ready to action the steps laid out in your MAP and start seeing results!

  • ✺ Once-Off Plan: perfect for those who need a single strategy: $875 AUD + GST

    ✺ Quarterly Renewal: commit to four MAPs for the year and pay quarterly: $825 AUD + GST per quarter (save $50 per MAP)

    ✺ Annual Plan: get all four quarters MAP’d, plus even bigger savings: $2,900 AUD + GST (save $150 per MAP)

    Choose to pay upfront or split into two instalments - one before MAP 1 and the other before MAP 3.

    ✺ BONUS OFFER: Receive 10% off any implementation services you book with me in relation to your MAP.

Digital Foundations Strategy

FOUNDATIONS-FIRST MARKETING STRATEGY

Your complete roadmap for sustainable marketing success.

Ready to stop throwing marketing spaghetti at the wall and create a system that actually works? Let's turn your digital presence into a cohesive, results-driven machine that brings you clients while you sleep. I’ll align your website, content, SEO, and email marketing into one comprehensive roadmap, tailored to your goals and geared for delivering sustainable success.

Why you need strong digital foundations:

Think of your digital presence like building a house - without solid foundations, everything else is just pretty decoration that won't last. This strategy package gives you the blueprint for sustainable success, turning your scattered marketing efforts into a cohesive system that actually delivers results.

  • ✺ Phase 1: Digital Presence Audit

    Understand where you stand and uncover opportunities to elevate.
    I’ll start with a deep dive into your current digital foundations to identify strengths, weaknesses, and areas for growth, ensuring you’re set up for strategic success:

    • Full review of your online presence

    • Competitor analysis and market positioning

    • Tech stack and tools assessment

    • A health check of your digital marketing performance, including content; SEO; email marketing; website and user experience

    • Your current brand and messaging framework

    • And what journey your customers are being taken on when they encounter your brand online

    ✺ Phase 2: Strategy & Implementation Plan

    Build a roadmap to achieve your business goals.
    I’ll then turn insights into action with a step-by-step plan tailored to your needs, making sure every element works together to drive results:

    What You’ll Get (The Deliverables):

    • Comprehensive Digital Audit Report - a detailed review of your current digital landscape, highlighting strengths, weaknesses, and opportunities for growth

    • Brand Messaging Bible -your go-to guide for consistent and impactful communication, including my recommendations for your core message, brand voice, value proposition, and key content pillars

    • Customer Journey Map Document - a visual representation of an enhanced customer experience, pinpointing key touchpoints, conversion opportunities, and areas for improvement

    • Strategic Implementation Plan -a tailored action plan outlining priority tasks, timelines, and recommended tools to achieve your goals efficiently

    • Analytics & Reporting Framework -customised templates to track performance, measure ROI, and provide actionable insights

    • Platform Integration Roadmap - clear recommendations for optimising the platforms and tools you’ll need to streamline your digital operations

    • 90-Day Action Plan -a practical, step-by-step plan to guide your next three months of implementation, so you can hit the ground running with confidence

    • Your Strategy Journey: Simple, Stress-Free, and Structured

      Timeline: 4 to 6 weeks

      ✺ Week 1: Discovery & Audit

      We’ll kick things off with a 90-minute strategy session. Together, we’ll unpack your business goals and review your entire digital presence. By the end of the week, we’ll have collected and analysed the data we need to plan your growth.

      ✺ Weeks 2 – 3: Strategy Development

      Week 2 begins with a brand messaging workshop. You’ll clarify your voice and map out your customer’s journey. By Week 3, we’ll assess platforms, refine the details, and finalise your strategy.

      ✺ Weeks 4 – 5: Implementation Planning

      In Week 4, you’ll receive a clear, step-by-step strategy presentation. This includes a roadmap tailored to your goals. Week 5 is all about setting the foundation for success. I’ll set up analytics, provide training on the tools you decide to implement, and prepare all your deliverables for implementation. We’ll review tools, templates, and processes to ensure you feel confident moving forward.

      ✺ Week 6: Wrap-Up & Support

      This week, we’ll have a 60-minute check-in to answer questions and fine-tune your plans. You’ll also have 30 days of email support, access to a resource library, and priority booking (and discount) for future implementation services.

  • Because who doesn’t love extras?

    When you work with me, you don’t just get a strategy - you get the tools to make it happen. These extras are designed to keep you organised, on track, and ready to tackle your marketing like a pro.

    • Content Planning Templates: plan your content with ease using templates that take the guesswork out of what to create and when.

    • Email Subject Line Swipe File: a collection of tried-and-tested subject lines for promotional emails, newsletters, or launches.

    • Marketing Basics Glossary: a simple PDF explaining essential terms like SEO, bounce rate, and call-to-action. Perfect for clients who need a quick reference guide without Googling every five minutes.

    • "Your First 90 Days" Marketing Checklist: a timeline-style checklist outlining the most important actions to take post-strategy, such as setting up analytics, publishing content, and optimising your website.

    • SEO-Friendly Page Checklist: a one-pager checklist for optimising any webpage, covering meta descriptions, headers, internal links, and alt text.

    These extras will help you turn your strategy into a reality, turning your digital foundations into a well-oiled machine - one that works for you 24/7.

  • From $2,995 AUD + GST

    Payment plans are available - you can opt to pay in full, or split the cost into two or three instalments - whatever works best for you. We can chat about the options during your discovery call and find the perfect fit for your needs.

Sometimes you need more than a plan - you need someone to roll up their sleeves and get it done. That’s where I come in.

Whether you’re tackling a once-off project or looking for ongoing marketing support, I’ll help you turn your strategy into action and keep your marketing moving forward (with results to show for it).

Here’s how I can help:

Done-for-you marketing implementation services

Email Marketing

From setting up your email platform to creating automations that save you time, I can assist with lead magnet creation and integration; welcome sequence development; list segmentation and automation; complete platform set up and more.

Content & SEO

Boost your content and SEO with practical, results-driven support. This could include strategic content planning and creation; optimisation of your current content; blog post support; content distribition strategy and more.

Ongoing Support

Keep your momentum going with monthly support tailored to your content, SEO, and email marketingneeds. Whether it’s regular updates or tackling new priorities, I can handle the heavy lifting for you. See all of my ongoing care plans here →

Every project is different, and so is the support I provide. Together, we’ll create a plan tailored to your priorities, whether that’s one-off implementation or ongoing support. Pricing is on application, and I’ll create a custom quote based on what you need.

Why choose done-for-you services?

Flexibility - Book a once-off project to tick tasks off your list, or opt for ongoing support to keep your marketing running smoothly.

Aligned with your strategy - These services are designed to follow on from your strategy plan, so every action supports your goals.

Stress-free - You focus on your business - I’ll take care of the implementation.

WHY WORK WITH JANELLE

My secret sauce

I combine strategic thinking with practical implementation. I have 17+ years of experience working across all aspects of digital marketing, including all digital channels; customer journey and user experience; marketing strategy; and day-to-day implementation. And when you work with me, you get access to all of that, and more!

Foundation-first approach: no band-aid fixes or trendy gimmicks - just marketing systems that actually last

Strategy meets implementation: whether you need a plan or hands-on support, I deliver both

Results focused: everything I do is designed to drive measurable outcomes for your business

Here for you: from strategy to ongoing support, I’m your partner every step of the way

Frequently asked questions

  • During our discovery call, we'll discuss your goals, challenges, and resources to find the perfect fit. Whether you need a complete strategy, focused implementation, or ongoing support, we'll create a solution that works for you.

  • Let's figure it out together! Many clients start with a Digital Foundations Audit to identify priorities, then move into either strategy development or direct implementation based on the findings.

  • Absolutely! My marketing care plans are designed to handle the ongoing implementation while you focus on running your business. I can manage your content, SEO, email marketing, and more. If you’re looking after help with your social media marketing though, then I’m probably not your gal!

  • While specific results vary, my clients typically see improvements in website traffic, email list growth, and lead generation within the first few months. During our discovery call, we can discuss realistic expectations based on your specific situation.

Client love

  • “Kyah Digital exceeded my expectations in delivering exceptional value to my business. Janelle’s expertise was remarkable as she analyzed our customer journey, helping us break it down and rebuild it with actionable, evidence-based strategies to enhance the user experience. The insights and recommendations she provided will make a significant impact, and the report she created for us was well worth the investment. I highly recommend Kyah Digital to anyone seeking to build a better business with a thoughtful and results-driven approach.”

    Brendan Hopp, School Fun Run

  • “Janelle is a true marketing professional. From my first contact with her, Janelle's communication and responsiveness to the needs of business (and mine!) has been second to none. She exceeded my expectations and I absolutely love the branding and website she designed and implemented for me. It truly captures what my business is all about. Thank you Janelle!”

    Vanessa Baxter, Wandering Mind Hypnotherapy

  • “Working with Kyah Digital has been such a pleasure. Janelle gave us 100% dedication right from the beginning and we have built an amazing relationship with her. We're looking forward to more collaboration in the near future.”

    Ildi Bondi, 3 GRAINS Pizza

  • “Wow! Janelle is amazing! So easy to work with, has a wealth of knowledge to offer and nothing is too much for her to ensure that you are getting all that you envisioned. An absolute delight, highly recommend! Thank you for creating our website platform!”

    Carla Lartigau, TL Painting

  • “Thank you Janelle for a fantastic website. I'm in the finance field and definitely don't have an eye for design, so I wasn't even sure where to start with a website. Janelle guided me through selection preferences, regularly checking in on the path she was taking, but ultimately did it all. I love the website and have had great feedback from my clients too. I highly recommend Kyah Digital and Janelle.”

    Kevin Smith, Avrion Wealth

  • “Janelle really knows her stuff when it comes to building websites, modifying them and how best to answer all of the questions I had to upgrade my website. I love Janelle's style and she really gets what it is that I love. Thank you Janelle for the Little Gem Yoga website and logo, I love it!”

    Kelly Corbishley, Little Gem Yoga

  • “I have used Janelle on a number of personal projects, and have found her to always go above and beyond. She is generous with her time and knowledge and her work is always completed in a timely manner and to an exceptional level. I will continue to utilise her skills again in the very near future.”

    Stacey Warton, Raise Your Vibe Now

Let’s simplify your marketing

Ready to ditch the overwhelm and create a marketing system that actually works?
Book a free discovery call today, and we’ll:

Review your current business challenges and gaps

Discuss your overall marketing & business goals

Identify the best marketing solution for your biz

If we vibe like avocado on sourdough (aka, a perfect match), we’ll map out the next steps to get your business on solid (digital) ground.

On the other side of that button, you’ll book your free virtual cuppa with me! ⤴