6 Ways to Make Your Website Stand Out from the [Internet] Crowd
These days in the world of business, it’s not really a question of whether you need a website or not. It’s an absolute necessity (in my humble opinion). However, simply having a website is unfortunately not enough to ensure your small business stands out in a [very] crowded online space. There are literally millions of websites out there, so how can you make sure yours stands out from all the rest? In this blog post, I’ll give you some of my top tips to effectively make your website stand out and attract more visitors, leads and sales
Website Design Tips
#1. Design a Unique Layout
Think interesting shapes, colour schemes, stand-out typography, and unique images to make your website visually appealing and able to quickly grab a visitor’s attention. This doesn’t mean your website design has to be busy [don’t be afraid to use white space], but, you do want it to be unique, eye-catching, and interesting. A custom layout that reflects your brand can set you apart from your [online] competitors and is a great place to start when it comes to making your website stand out.
#2. Offer an Ace User Experience
One of the main reasons why people will leave a website quickly is a poor user experience. If your website takes too long to load. If it’s difficult to navigate your way around the site. If your website doesn’t show properly on a mobile phone. It’s majorly offputting, and will definitely put you behind the game if you don’t focus on the user experience when it comes to designing your website.
You want to ensure your design is consistent, clean and has a clear hierarchy to guide the user’s eye. Throw in clear call to actions, quick page speeds, and easy ways for visitors to contact you and you’re on to a winner!
Tip: Have a Google of competitor websites in your industry and see what they’re doing. You may think “This point is so obvious, everyone must be doing it already so how does it make me stand out?” Well, you may be surprised just how few businesses make this a priority, so if you do? Game changer!
#3. Use High-Quality Images and Videos
Images and videos are a fantastic way of making your website stand out and grabbing the visitor’s attention. If you can, try to limit how many stock images you use and stick to using your own high-quality branded photography to really showcase you, and your products or services. Use your images and videos to tell a story and hook your visitors in with these powerful visual elements.
Images and videos are a powerful way to make your website stand out and grab the visitor's attention. Use high-quality images and videos that accurately represent your brand and your products or services. You can also use images and videos to tell a story or demonstrate how your products or services can benefit the customer.
#4. Add Interactive Elements
Make your website more memorable with interactive elements like quizzes, polls, or games. They will also have the added benefit of increasing engagement on your website, making them stay onsite for longer and increasing the chances of them becoming a customer or returning to your website in the future.
Interactive elements are also very shareable, so it will help get new eyeballs on your website if visitors are sharing your quiz or poll with their friends and family. Win-win-win.
#5. Incorporate Social Proof
Social proof is a powerful tool when it comes to building trust with potential customers. Including customer testimonials, social media reviews, case studies, and endorsements from well-known people or brands can help visitors feel more confident in your business and increase your trust and credibility with them. In turn, helping boost your sales.
Adding this layer of credibility to your website will help it stand out amongst other businesses that possibly don’t have the social proof to back up what they say.
#6. Optimise for SEO
Search engine optimization (SEO) is critical to helping new visitors find your website. You can stand out in the search results by optimising your website for SEO so that you show up higher on the result pages. To start with, ensure your website has a clear structure and quick page loads. Then focus on creating high-quality content that uses relevant keywords, and continue to add fresh content to your website each week [think blog posts]!
Making your website stand out in the already crowded interwebs requires a combination of design, user experience, content, and marketing strategies. By implementing the above tactics, you can create a website that attracts and retains visitors, builds trust with potential customers, and helps your business succeed. Basically, everything you need your website to do right?
Need to give your website a refresh to make it stand out more? A VIP Day is the perfect solution to get a fresh set of eyes on your site, spruce up your design and improve your user experience and SEO. Want to know more? Let’s chat!