Too many business owners overlook the crucial role that [good] website design plays in the success of their business, thinking that simply having a website presence will be enough. In this post I’ve looked at 8 of the most common web design pitfalls that could be holding your website back from success, as well as offered some practical solutions to help you turn things around.

If you want your business to be found locally on Google, signing up for a Google Business Profile is one of the best things you can do to give your SEO a boost. In this guide, I’ll walk you through setting up your profile, as well as optimising it for maximum impact.

Time for some real talk - link building is by far the most difficult part of SEO because a significant part of it lies outside of your control. But all is not lost - in this post you’ll find five easy-to-action link building tactics that have proven to produce results.

Does the idea of doing SEO for your business make you shudder? I don’t blame you - it can seem very overwhelming. In this how-to guide, I’ve broken down how to do effective keyword research for SEO, because this is the cornerstone to your SEO strategy. So, let’s get started!

SEO best practices are tasks that will make it easier for search engines to crawl, index, and understand your content. SEO can feel very overwhelming and daunting, but by breaking it down into 8 easy-to-achieve tips, you can easily incorporate SEO best practices into your ongoing marketing activities.

Google Search Console is a very nifty little SEO tool, and best of all, it’s a free one. But - I won’t lie, upon first look, it can see pretty intimidating. Like anything though, the more you use it, the less confusing it will become. But if you want to fast track your learning curve, here’s a quick guide to help you set up and use GSC like a pro!

The three media types - paid, earned & owned - are pretty vital to an effective marketing strategy. But, do you know what they are? What the differences are between them, and how they affect each other? Because you don’t live and breathe marketing like I do, I’ll assume not. So allow me to lay it all out for you, in simple, no BS language.