Cruiseabout

The initial project was a mammoth task, with each webpage having 8 to 10 pages of actual copy by the time I was done. Then, I had to upload the content to the website itself. This was done alongside the web development team as they designed and built the content blocks, and I created the page layouts using the sections they created. It involved a lot of collaboration between the msyelf, the external web team, and the internal Cruiseabout team, across multiple timezones. 4am starts, late nights at my desk, and Zoom calls at odd hours became the order of the day. But, my cruise knowledge quickly came flooding back - it was like riding a bicycle. If said bicycle was lost at sea. And while I love working with small businesses, it was a nice change of pace to be “back” in that corporate world that I once loved, knowing that I could keep pace and hadn’t lost that kind of strategic thinking that is required for a big brand.

Once the initial project component was completed and the website was launched - in stages - I was contracted by Cruiseabout for a three month period, working for them three days a week from home. In this capacity, I filled in whatever web support and content creation needs the team had. And with a team of only one, a lot of support was needed. I did everything from creating cruise product specials on the website, to writing and uploading more cruise line/ship/destination content to further pad out the website. I am currently no longer on retainer with the brand as they hired internally and no longer have extensive needs for external support. However, I still work with the brand on an ad hoc basis, providing additional support and content where needed.