Whether you're a small business owner that’s just starting out or you’re looking to revamp your online presence, crafting a killer digital marketing strategy is the key to unlocking success in the digital realm. In this guide, I'll walk you through the essentials of creating a small business digital marketing strategy.

Social media platforms have become an integral part of marketing our businesses. We use them to connect with our audiences, to sell our products and services, and to build our reputations. But, it's important to remember that social media is not our own space. It is rented space. Here’s why, and here’s what you can do about it.

Maybe you’re thinking you really don’t need a marketing plan. Is it really that important? Or maybe you just have no clue where to start, so you’ve just put off creating one. I’m here to tell you why having a marketing plan is important enough to invest in. And, more importantly, how it can help you grow your business.

If the constant changes to social media platforms has your head spinning and your marketing feels a little chaotic, I have 3 tips to help. These are the 3 things I like to turn my focus to when I need to restore some calm in my business.

Understanding a few key psychology principles can take your marketing from so-so to so-amazing! To help you become a better marketer, here are 10 important principles of psychology that you can use in your marketing.