Whether you're a small business owner that’s just starting out or you’re looking to revamp your online presence, crafting a killer digital marketing strategy is the key to unlocking success in the digital realm. In this guide, I'll walk you through the essentials of creating a small business digital marketing strategy.

Whether you’re a yoga instructor, a marriage celebrant, a financial planner, or a not-for-profit, finding the perfect stock images that reflect your brand and resonate with your audience is so important. But with countless options available, how do you choose the right images? Here are my top 7 hot tips to help you select the perfect stock photos for your small business website.

There are literally millions of websites out there on the interwebs, so how can you make sure yours stands out from all the rest? In this blog post, I’ll give you my 6 top tips to effectively make your website stand out and attract more visitors, leads and sales for your business.

Social media platforms have become an integral part of marketing our businesses. We use them to connect with our audiences, to sell our products and services, and to build our reputations. But, it's important to remember that social media is not our own space. It is rented space. Here’s why, and here’s what you can do about it.

Kyah Digital is (nearly) one year old, and in the last year, I've learned a lot of valuable lessons about entrepreneurship and about myself. Come on a little trip down memory lane with me.

Maybe you’re thinking you really don’t need a marketing plan. Is it really that important? Or maybe you just have no clue where to start, so you’ve just put off creating one. I’m here to tell you why having a marketing plan is important enough to invest in. And, more importantly, how it can help you grow your business.

Does the idea of doing SEO for your business make you shudder? I don’t blame you - it can seem very overwhelming. In this how-to guide, I’ve broken down how to do effective keyword research for SEO, because this is the cornerstone to your SEO strategy. So, let’s get started!

SEO best practices are tasks that will make it easier for search engines to crawl, index, and understand your content. SEO can feel very overwhelming and daunting, but by breaking it down into 8 easy-to-achieve tips, you can easily incorporate SEO best practices into your ongoing marketing activities.

If the constant changes to social media platforms has your head spinning and your marketing feels a little chaotic, I have 3 tips to help. These are the 3 things I like to turn my focus to when I need to restore some calm in my business.

Understanding a few key psychology principles can take your marketing from so-so to so-amazing! To help you become a better marketer, here are 10 important principles of psychology that you can use in your marketing.

Whether you've just launched your website and need to get your brand out there more, or your traffic has hit a bit of a slump in recent times, there are a few things you can do to generate more traffic to your website.

Google Search Console is a very nifty little SEO tool, and best of all, it’s a free one. But - I won’t lie, upon first look, it can see pretty intimidating. Like anything though, the more you use it, the less confusing it will become. But if you want to fast track your learning curve, here’s a quick guide to help you set up and use GSC like a pro!

Isn’t it every business owner’s dream to create a brand that customers love as much as Apple, Nike, or Disney? Unfortunately, there’s no magic love potion that will make your audience fall utterly in love with your brand. But, there are ways that you can build a brand that’s totally lovable!

Are you struggling to gain momentum with your marketing? You aren’t alone. And unfortunately, there is no quick fix to this - it requires ruthless prioritisation and accountability. Are you up to the task?

I make it no secret that I love Squarespace as a website platform for small business owners. I think it offers the perfect mix of ease-of-use, technical smarts and creativity. There are many benefits to using Squarespace as your website platform but there are five main reasons why I love it.